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　　我們談到營銷，其核心本質就是轉化率，產品曝光的再多，沒有轉化能力也是白扯，所以，我們在做SEO優化和品牌營銷時，唯一的效果指標->轉化?? 為什么你做的網絡推廣沒效果？“我們每天都有發文章，廣告也一直在投，怎么還是沒人知道我們？”
　　When we talk about marketing, its core essence is conversion rate. No matter how much product exposure there is, having no conversion ability is useless. Therefore, when we do SEO optimization and brand marketing, the only performance indicator ->conversion?? Why is your online promotion ineffective? We publish articles every day and advertise constantly, why doesn't anyone know about us

　　這是很多企業老板的共同困惑。其實問題往往出在兩個方面：
　　This is a common confusion among many business owners. In fact, problems often arise in two aspects:
　　1）對“網絡營銷”理解過于片面，僅靠發廣告或做些軟文；
　　1) The understanding of "online marketing" is too one-sided, relying solely on advertising or creating soft articles;
　　2）忽視了品牌營銷與SEO之間的長期協同作用。?? 真正有效的網絡推廣，核心只有一個，打造用戶主動搜你時的答案。?? 用SEO思維重構你的品牌曝光路徑SEO不是做個網站就完事，它是一整套“讓客戶在搜索引擎找到你”的內容體系。傳統做法優化建議網站只有公司介紹頁增加FAQ、案例、行業解決方案等內容產品標題只寫“新款發布”使用關鍵詞：“企業如何選擇xxx產品”寫文章只說產品好內容結構應圍繞用戶痛點展開關鍵詞不是隨便填的，而是反推用戶搜索意圖來的。?? 營銷漏斗里，搜索流量是最“準”的一環打個比方：抖音/知乎/小紅書的曝光=攔路喊話搜索引擎的曝光=對方主動找你當客戶在百度、360、頭條、搜狗等平臺搜索“XXX軟件哪個好”“XX公司靠譜嗎”時——
　　2) Neglecting the long-term synergy between brand marketing and SEO.?? The core of truly effective online promotion is to create answers when users actively search for you.?? Refactoring your brand exposure path with SEO thinking. SEO is not just about building a website, it is a complete content system that allows customers to find you on search engines. The traditional approach to optimizing websites is to only add FAQ, case studies, industry solutions, and other content to the company introduction page. The product title should only write "New Release" and use keywords such as "How do enterprises choose xxx products" to write articles that only say that the product is good. The content structure should revolve around user pain points. Keywords are not randomly filled in, but are used to infer user search intentions.?? In the marketing funnel, search traffic is the most "accurate" link. For example, Tiktok/Zhihu/Xiaohongshu's exposure=blocking the way of the search engine's exposure=the other party takes the initiative to find you when the customer searches Baidu, 360, Toutiao, Sogou and other platforms for "which is good for XXX software" and "is XX company reliable?"——
　　你的內容是否能排在前面？
　　Can your content be ranked first?
　　你的品牌是否有解釋空間？
　　Does your brand have room for explanation?
　　這，才是網絡推廣真正要解決的問題。
　　This is the real problem that online promotion needs to solve.
　　SEO---》搜到到你
　　SEO ->Found you
　　內容---》關鍵詞規劃頁面優化
　　Content --->Keyword Planning Page Optimization
　　看見---》解決用戶痛點，建立專業形象
　　See --->Resolve user pain points and establish a professional image
　　品牌營銷---》多渠道推廣，品牌矩陣
　　Brand Marketing ->Multi channel Promotion, Brand Matrix
　　轉化---》轉化頁設計技術支持
　　Conversion --->Conversion page design technical support
　　如何開始？實操三步走? 第一步：選對關鍵詞，覆蓋用戶“要買但不懂怎么選”的時刻用5118/百度指數等工具拓展“長尾關鍵詞”結合客戶常問問題整理內容線索
　　How to start? Three practical steps? Step 1: Select the right keywords and cover the moments when users "want to buy but don't know how to choose". Use tools such as 5118/Baidu Index to expand the "long tail keywords" and combine them with customer frequently asked questions to organize content clues
　　例：不是“CAD軟件”，而是“國產CAD軟件哪個好用”“CAD下載推薦2025”?
　　Example: It's not "CAD software", but "Which domestic CAD software is good to use" and "CAD download recommendation 2025"?
　　第二步：用結構化內容做頁面占位把一篇文章拆成【痛點—誤區—建議—推薦】結構每部分都自然融入關鍵詞，避免關鍵詞堆砌?
　　Step 2: Use structured content to occupy page space and break down an article into a structure of "pain points - misconceptions - suggestions - recommendations". Each part should naturally incorporate keywords to avoid keyword stuffing?
　　第三步：站外發布+持續投放發布平臺選知乎、百家號、簡書、頭條號等權重較高平臺用素人號發布，減少廣告痕跡，更容易被平臺收錄??
　　Step 3: Off site publishing+continuous advertising. Choose platforms with higher weights such as Zhihu, Baijiahao, Jianshu, and Toutiao to publish on amateur accounts, reducing advertising traces and making it easier for the platform to include them??
　　案例參考：某制造業企業的優化路徑這家公司初期只有一個產品頁，但通過：每月撰寫3篇與關鍵詞強相關的使用攻略文章；在知乎/頭條等平臺進行分發并持續優化標題；將“XX軟件下載” “XX使用教程”等高潛詞做站外占位6個月后，品牌詞月均搜索量從不足200躍升至800+，有效線索獲取量提升3倍。??
　　Case reference: Optimization path of a manufacturing enterprise. Initially, this company only had one product page, but through: writing 3 user guide articles strongly related to keywords every month; Distribute and continuously optimize titles on platforms such as Zhihu/Toutiao; After using high potential keywords such as "XX software download" and "XX usage tutorial" as off-site content for 6 months, the monthly average search volume of brand keywords jumped from less than 200 to over 800, and the effective lead acquisition increased threefold.??
　　最終勸導
　　Final persuasion
　　真正有效的網絡推廣，不是廣告做得多，而是你有沒有出現在客戶真正需要你的那個搜索結果里。
　　The truly effective online promotion is not about advertising too much, but about whether you appear in the search results where customers truly need you.
　　如果你還把“網絡營銷”當成朋友圈刷廣告，不如現在就試試這套內容+SEO的組合打法。
　　If you still treat "online marketing" as brushing ads on your Moments, why not try this combination of content and SEO now.
　　本文由 山東網絡推廣 友情奉獻.更多有關的知識請點擊 http://www.kangbaosrg.com/ 真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.
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